Internet piracy has been a huge problem ever since residential connections were fast enough to make it practical. Now it is trivial to download practically any commercial content for free, whether it’s music, movies, or software. Whether or not someone pirates now comes down to a moral issue.
One of the most common rationalizations for piracy I hear is that everyone does it. It seems that most pirates are in this mindset, especially in the younger demographic. While it may be true that piracy is very popular, that is in no way a valid justification. If everyone does it, then everyone is guilty just the same.
Another rationalization is that downloading a digital copy of something does not actually cost anyone anything. However, the fact is that when you buy a hard copy of something, you’re actually paying for the production costs of the content, not the physical medium. This rationalization does not hold up to any amount of scrutiny; I don’t even know why I addressed it.
Regardless of which rationalization(s) one subscribes to, most don’t seem to recognize digital piracy as theft. Most offenders are otherwise honest, law abiding citizens. So it is interesting to me how these same people can have no moral objections to piracy, which simply comes down to taking commercial property without paying for it. I guess it’s a moral blind spot.
DRM (A Solution?)
In response to rampant piracy, publishers have responded to the problem by attempting to stop it directly. This has resulted in often misguided attempts at controlling the flow of data in the form of DRM (digital rights management) schemes.
The problem with DRM is that it puts unnecessary restrictions on honest consumers, such as how many times data can be transferred between devices. Worse yet, it hardly makes a dent in preventing piracy. All it takes is one smart pirate to bypass the protection, and it is now available to the rest. DRM is ineffective.
Unfortunately, piracy cannot be stopped. As long as the opportunity exists, people will steal. Digital piracy is easy for anyone to do and it’s a very low-risk crime, so it is here to stay.
A Real Solution
So what is the solution? There are many more clever things that artists and publishers are doing that I recognize as effective solutions.
The first step is acceptance. Publishers need to accept that piracy will happen, and incorporate this assumption into their plans.
It is important to make it as easy and accessible as possible for consumers to purchase content. For music we have individual track downloads via services like iTunes and Amazon. For movies we have Netflix, which allows unlimited instant streaming with a subscription.
In the case of music, artist are turning to alternative income sources and relying less on record sales. This includes live performances and merchandise sales.
Something else that helps offset the damage is to make use of online social media for viral advertising. Not only does this save on advertising costs, in the case of music it can also make consumers feel closer to the artist, which probably helps deter piracy (people might feel more guilty).
Unfortunately, there’s not much that can be done about software piracy. Possibly moving commercial software into the “cloud” might work. Commercial software has bigger problems anyway, since free and open source software is surpassing the quality of commercial products.
DO NOT PIRATE
The best solution to piracy is for the individuals to stop doing it. The less piracy that exists, the more profitable the business is. Not only will this increase the quality of content, it will allow more variety in the content. In terms of music, this can translate to lesser known artists getting more exposure.
If you are guilty of piracy yourself (even I was at one point), I urge you to stop now. If you can’t afford all the music you’d like to have, there are alternatives such as Internet radio (Pandora, Last.fm) and subscription based plans. There’s just no excuse for piracy.
Bonus: Amusing Anecdote
I am subscribed to the official Valve mailing lists for HLDS, which is the server software for their games. Everyone once in a while, a user will pop in asking why their cracked server isn’t working. When they’re are told that they won’t get support from official channels, they usually act all surprised. They’re usually from another country where it seems piracy is an expected behavior.
I just find it funny when someone expects to get official support for their pirated software. That’s like stealing a car and then asking the owner why the stereo doesn’t work.
Filed under: Commentary by StevoTVR
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